Flagship store design for the electric bike brand Cowboy
Materials>
Terre de Beauvais rendering, crushed earth, tool-textured waxed concrete, limestone block
vibration-finished / brushed aluminum, aluminum sections, transparent LED screen.
Surface area: 64 sqm
Client: Cowboy
Design: ciguë
© photo: Maris Mezulis, ciguë
An archetype of intuitive, high-performance post-carbon mobility, the electric bike brand Cowboy has asked ciguë to design its new shop on the ground floor of Le Bon Marché Paris Rive Gauche. In this space traditionally dedicated to luxury brands, there is a new sense of freedom: at one with our machine, we connect with an urban landscape from which all obstacles are removed. ciguë’s design references an imagined post-concrete city, organic and fluid, free from the angst-inducing presence of cars. The space, entirely covered in raw earth rendering in shades of ochre, showcases the bike as a new object of desire, suspended between earth and sky, connecting nature and technology.